Just as the artwork of the Northwest Coast Indians uses symbols, so should your logo. After carefully selecting a name for your firm, brainstorm visual images that would communicate that name to people seeing it for the first time. Remember, art is visual language.
Your team will consist of art historians, graphic designers, and art brokers. Sometimes you will work individually and other times you will work together as a team. Since you will be keeping a team journal, make sure you note names and dates on each entry you make.
Art Historians: It is your job to identify artworks from the cultures listed above and understand the way in which the artworks reflect those cultures. When you have collected your information and documented it in your team's project journal, choose six to ten pieces that best exemplify the Northwest Coast style. Present your findings to your team. Be prepared to give a brief historical background on the pieces you select. Information should include: biographies of the artists (if available); events that were occuring in that area at the time the art was created; and what the art was used for.
The Team: Your whole team will make the final decision. You are all trained art connoisseurs. You will evaluate each piece based on the way the artist(s) used line, shape, space, form, color, and texture. Remember that each of you has your own sense of aesthetics (beauty). Try to be objective and use art terms when advocating for your final selections. Your team must come to consensus.
Graphic Designers: Your first task is to create a logo for your firm representing the name and impression your group wants to communicate (e.g. distinguished, reliable, "hip," "cool," etc.) Once the decision is made by the team as to which pieces your firm will recommend to your client for purchase, it is your task to create the physical presentation.
The Broker: You have two tasks: 1) to establish the prices, and 2) to present your team's findings to the client. In order to be familiar with pricing trends, create a spreadsheet. Most of the galleries above list prices for the works they offer.
If you need help designing the spreadsheet, a few basic steps you might find helpful: