The Task The Process Learning Advice Resources Evaluation Notes to the Teacher

Learning Advice


Just as the artwork of the Northwest Coast Indians uses symbols, so should your logo. After carefully selecting a name for your firm, brainstorm visual images that would communicate that name to people seeing it for the first time. Remember, art is visual language.

Working Together

Your team will consist of art historians, graphic designers, and art brokers. Sometimes you will work individually and other times you will work together as a team. Since you will be keeping a team journal, make sure you note names and dates on each entry you make.

Group Roles

Art Historians: It is your job to identify artworks from the cultures listed above and understand the way in which the artworks reflect those cultures. When you have collected your information and documented it in your team's project journal, choose six to ten pieces that best exemplify the Northwest Coast style. Present your findings to your team. Be prepared to give a brief historical background on the pieces you select. Information should include: biographies of the artists (if available); events that were occuring in that area at the time the art was created; and what the art was used for.

The Team: Your whole team will make the final decision. You are all trained art connoisseurs. You will evaluate each piece based on the way the artist(s) used line, shape, space, form, color, and texture. Remember that each of you has your own sense of aesthetics (beauty). Try to be objective and use art terms when advocating for your final selections. Your team must come to consensus.

Graphic Designers: Your first task is to create a logo for your firm representing the name and impression your group wants to communicate (e.g. distinguished, reliable, "hip," "cool," etc.) Once the decision is made by the team as to which pieces your firm will recommend to your client for purchase, it is your task to create the physical presentation.

The Broker: You have two tasks: 1) to establish the prices, and 2) to present your team's findings to the client. In order to be familiar with pricing trends, create a spreadsheet. Most of the galleries above list prices for the works they offer.


If you need help designing the spreadsheet, a few basic steps you might find helpful:

  1. List the types of art in the first column (a column is vertical).
  2. Input cost of 5-10 items for each art type in the appropriate rows (a row is horizontal).
  3. In the last column, calculate the mean price for each art type. (if using a computer program, insert the formula for calculating the mean).
  4. Decide which type of graph would best represent your data. Create the graph using a different color for each art type.
  5. Determine where each art piece you chose for your client would go on that graph. Which art type is it and where on the scale would it fall? Use a symbol for each item to indicate its place on your graph.
  6. Compare the price of your items to the mean of your data sample.
  7. Calculate the total cost of your art selections. Be sure to include the commission for your firm.

Presentation Advice

  1. Consider your audience when designing your presentation. Don't bore them! Use large, appealing visual aids, even a computer presentation if you have HyperStudio or another presentation program.
  2. When you are presenting your proposal, remember to use good presentation techniques: