Rate the following as High, Medium, or Low.

1. Market Plan Elements

a. Rationale for choosing product for the potential market = good matches

b. Description of the market

c. Clarity/verity of description

d. Quality of marketing brochure (web site)

• layout design
• rationale well conveyed
• "user friendly" to target culture

2. Sales goals realistic

3. Rationale for distribution plan

4. Pictures of bikes realistic

5. Match to profit/sales targets

6. Cost effectiveness for number of units sold