Operations Rubric

Rate the following as High, Medium, or Low.

1. Market Plan Elements

a. Rationale for choosing product for the potential market = good matches

b. Description of the market

c. Clarity/verity of description

d. Quality of marketing brochure (web site)

  • layout design
  • rationale well conveyed
  • "user friendly" to target culture

2. Sales goals realistic

3. Rationale for distribution plan

4. Pictures of bikes realistic

5. Match to profit/sales targets

6. Cost effectiveness for number of units sold


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