Scoring Rubrics
Country Rubric
This Rubric will be graded based on the quality and completeness of research, and the use of data in market plans. Rate the following characteristics as High, Medium, or Low.
Cultural Factors
Cultural issues that might effect product sales:
- Gender roles
- Freedom of travel
- Law and order (theft, drinking laws, etc.)
- Concerns about health and exercise
- Pollution Concerns
- Social class mores
- Values places on profit and wealth
- Rural vs. Urban Distribution
- Other factors that would be important to how a bike could be used, who could buy it, how much the customer could spend, what kinds of repairs could be made, etc.
- Factors that would affect marketing and distribution:
- Roads/ railroads/ports
- Types of retail outlets/ stores/ catalogs/Internet
- Availability/cost of other forms of transportation
- Type and stability of government
- Corruption
- Crime
- Human Rights issues
- Trade organizations in which the country is involved
- Environmental/labor laws
Political Factors
- Government
- Human Rights
- Crime/Corruption
Population Information
- Age Distribution
- Income Distribution
- Education
- Number of Males
- Number of Females
Economy
- Type of Economy
- Trade Organizations
- Business Divisions
Geography
- Topography
- Climate/Weather
- Urban/Rural
- Regions
Infrastructure
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