Scoring Rubrics

Country Rubric

This Rubric will be graded based on the quality and completeness of research, and the use of data in market plans. Rate the following characteristics as High, Medium, or Low.

Cultural Factors

Cultural issues that might effect product sales:

  1. Gender roles
  2. Freedom of travel
  3. Law and order (theft, drinking laws, etc.)
  4. Concerns about health and exercise
  5. Pollution Concerns
  6. Social class mores
  7. Values places on profit and wealth
  8. Rural vs. Urban Distribution
  9. Other factors that would be important to how a bike could be used, who could buy it, how much the customer could spend, what kinds of repairs could be made, etc.

Political Factors

Population Information

Economy

Geography

Infrastructure


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