Country Background Market Worksheet
| 1. Population | |
| 2. Income Level | |
| 3. Income Distribution | |
| 4. Education Level | |
5. Geography
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| 6. Age Distribution | |
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| 7. Gender Roles | |
| 8. Freedom of Travel | |
| 9. Law and Order (theft, drinking laws, etc...) | |
| 10. Concerns about health and exercise | |
| 11. Pollution Concerns | |
| 12. Social Class Mores | |
| 13. Values placed on profit and wealth | |
| 14. Rural vs. Urban Distribution | |
| 15. Other Factors that would be important to how a bike could be used, such as who could buy it, how much the customer could spend, what kinds of repairs would need to be made, etc... | |
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| 16. Roads/ Railroads/ Ports | |
| 17. Types of retail outlets/ stores/ catalogs/ Internet. | |
| 18. Availability/ cost of other forms of transportation. | |
| 19. Type and stability of government | |
| 20. Corruption | |
| 21. Crime | |
| 22. Human Rights Issues | |
| 23. Trade organizations in which the country is involved. | |
| 24. Environmental/ Labor laws | |